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Patriotism with benefits: Sergei Parpulansky, specialist of Investment Banking of Pro Capital Investment company, about lecture "Patriotism in the business approaches"

April 23, creative space "Chasopis”, Sergei Parpulanskiy, specialist of Pro Capital Investment company, attended a lecture "Patriotism in the business approaches" which was held as a part of Fresh Insights project.

About creativity, transformed into cash flow, which gives benefits for business and country, told Andrew Hudo, co-owner of emotions’ holding "!FEST".

Ukraine is the country, where interpersonal communication is important as well as   professionalism. Before setting up his own business with a partners, Andrew Hudo had been working for more than 10 years in the field of analytics and investment, which helped him to attract investment for his own project - in security of trust. The principle of Pro Capital Investment company’s work is the same: successful funds raising in any business depends on competent building of relationship with investors as well as the quality of project presentation, - said Sergey Parpulanskiy.

A businessman must focus not only on profit but also on social activities, which has is even better effect than advertising. Thus, the restoration of buildings in Lviv, where Andrew Hudo’s restaurants is located, improved the appearance of the city and positive attitude of the citizens and tourists to these institutions. The most efficient way of PR is not advertising, but sponsoring of cultural events, like festivals, which attract potential customers - tourists. Thus, the development of the business depends on the state of infrastructure, social and cultural life of the city and country, where business works.